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    Case Study

    How MediaMates Helped Café Ammos Achieve 12,000 Followers in Just 60 Days

    About the Brand

    Cafe Ammos is a contemporary café in Karachi known for its premium coffee, delectable menu, and inviting ambiance. Despite offering a unique culinary experience, the café was new to the market and needed to establish a strong digital presence to attract customers.

    The Challenge

    • Cafe Ammos was starting from scratch with zero social media presence.
    • The brand needed to quickly build awareness in a competitive food and beverage market.
    • There was a lack of recognition among potential customers, limiting footfall and online engagement.
    • The challenge was to position Cafe Ammos as the go-to spot for food lovers in Karachi.
    • The café required a digital-first approach to build trust and credibility within the local community.

    Objectives

    • Build a strong Instagram presence and grow followers from 0 to 12,000 within 60 days.
    • Create visually appealing content that reflects the brand’s premium identity and unique menu offerings.
    • Drive engagement with potential customers through creative campaigns and consistent posting.
    • Increase footfall and customer inquiries through digital engagement.
    • Establish Cafe Ammos as a leading café brand in Karachi’s competitive market.

    MediaMates Strategy

    Our strategy was crafted to align Cafe Ammos’ unique brand essence with the preferences and lifestyle of its target audience, ensuring a strong connection through engaging digital experiences.

    Content Creation
    • Curated high-quality photos and videos showcasing the café’s ambiance, food, and signature drinks.
    • Created thematic content series such as “Daily Brew” and “Weekend Specials” to keep followers engaged.
    PR and Influencer Collaborations
    • Partnered with popular local influencers to showcase Cafe Ammos’ menu and ambiance to their audiences.
    • Secured coverage from local food blogs and lifestyle magazines to boost credibility.
    Paid Advertising
    • Targeted Ads: Implemented Instagram ad campaigns targeting local demographics interested in café culture.
    • Promotional Offers: Advertised special deals to entice new customers and encourage visits.
    Leveraging Analytics
    • Conducted market research to identify peak engagement times and audience preferences.
    • Optimized content based on performance metrics to ensure consistent growth and interaction.

    Achievements Unlocked

    In just 60 days, MediaMates delivered outstanding results for Cafe Ammos, transforming its digital presence and audience engagement.

    Followers: Built a highly engaged audience from scratch through organic and targeted growth strategies.
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    Story Views: Instagram Stories received significant traction, showcasing menu items and special events.
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    Increase in Footfall: Instagram campaigns directly contributed to more customers visiting the café Ammos.
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    Influencer Collaborations: Partnered with key local influencers who shared Cafe Ammos’ offerings with their engaged followers.
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