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    Case Study

    How MediaMates Helped IHI Achieve 3X Brand Engagement in 90 Days

    About the Brand

    IHI is a luxury design studio specializing in architecture, bespoke interiors, and artisanal furniture. They cater to an elite clientele seeking premium design solutions for their spaces.

    The Challenge

    • IHI, despite being a reputed name in high-end interior design, faced difficulty in engaging its digital audience.
    • Their social media efforts were inconsistent and lacked a well-defined strategy.
    • This resulted in low interaction, poor brand visibility online, and a missed opportunity to connect with their target audience.

    Objectives

    • Amplify brand awareness and establish a strong digital presence.
    • Highlight IHI’s expertise in luxury interiors and bespoke craftsmanship through compelling storytelling.
    • Achieve a tangible increase in audience engagement and interaction within a 90-day timeframe.

    MediaMates Strategy

    Our approach was designed to align IHI’s brand identity with their target audience’s digital consumption habits

    Content Revamp
    • Created visually stunning imagery and videos to reflect IHI’s luxurious brand identity.
    • Developed storytelling captions that resonated with the audience’s aspirations for premium interiors.
    Leveraging Analytics
    • Analyzed audience data to determine optimal posting times and the most engaging content formats.
    • Continuously refined campaigns by leveraging real-time feedback and detailed engagement insights.
    Paid Ads and Targeting
    • Launched highly targeted ad campaigns to attract individuals interested in bespoke interiors.
    • Optimized ad performance using analytics to maximize reach and engagement within the luxury niche.
    Engaging Campaigns
    • Designed thematic campaigns such as “Luxury Spaces Redefined” to showcase design transformations.
    • Hosted Q&A sessions and interactive design tips to establish IHI as a thought leader.

    Achievements Unlocked

    In just 90 days, MediaMates achieved remarkable outcomes for Irtiqa Hassan Interiors

    Achieved a 300% surge in likes, comments, and shares.
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    Instagram Stories received over 100K+ views during the campaign period.
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    Expanded the audience reach across key demographics.
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    Higher Ad CTR: Targeted campaigns drove greater ad engagement.
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